Shri Kali Japan

Shri Kali Japan is a traditional Yoga practice based in Osaka. It provides Yoga lessons, teacher couching and organises Yoga retreats. It a Japanese branch of Shri Kali Ashram, located near Galgibaga, India.
Twelve was commissioned to design the visual identity and the website. Drawing the connection between the metaphysical doctrines of Shri Kali Ashram and the Gestalt psychology, we created the identity based on simple typography and reversed graphics. It is both concise and sober. With careful editing, both text and images, we seek to create 'the supra-mundane through the mundane'.