12 is a London-based multidisciplinary design studio. Our design methodology has strong foundations in research and analysis, with an emphasis on typography. Twelve offers design services including print, identity, exhibition and digital applications. Operating locally, we produce works for international projects across cultural and commercial sectors including galleries, exhibitions and companies.
7 Temple Yard
Temple St
London E2 6QD

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Shri Kali Japan

 
Shri Kali Japan is a traditional Yoga practice based in Osaka. It provides Yoga lessons, teacher couching and organises Yoga retreats. It a Japanese branch of Shri Kali Ashram, located near Galgibaga, India.
Twelve was commissioned to design the visual identity and the website. Drawing the connection between the metaphysical doctrines of Shri Kali Ashram and the Gestalt psychology, we created the identity based on simple typography and reversed graphics. It is both concise and sober. With careful editing, both text and images, we seek to create 'the supra-mundane through the mundane'.